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Perfect Match: Brazilian Kids Learn English by Video Chatting With Lonely Elderly Americans

14 May

See on Scoop.itaect

It’s such a great, simple idea: Young Brazilians want to learn English. Elderly Americans living in retirement homes just want someone to talk to. Why not connect them? FCB Brazil did just that with its “Speaking Exchange” project for CNA language schools.

Tim Boileau‘s insight:

Such a cool idea! Watch the 3 minute embedded video; I promise it will make you smile!

See on www.adweek.com

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Posted by on May 14, 2014 in Uncategorized

 

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